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Gillette Taps Rifle Paper Co. for New Collection

New decorated Venus razors mark the paper and lifestyle company’s debut in beauty.

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By: Christine Esposito

Editor-in-Chief, Happi / Rodman Media

Gillette Venus and Rifle Paper Co.have co-created a new decorated shave collection. The alliance marks Rifle Paper Co.’s debut into the beauty space. 
 
The collection of products, which is available exclusively at Target, includes  Venus x Rifle Paper Co. Deluxe Smooth Sensitive Razor ($14.99); Venus x Rifle Paper Co. Deluxe Smooth Sensitive Razor Blade Refills ($19.99); Venus x Rifle Paper Co. ComfortGlide Sugarberry Razor Blade Refills ($19.99);  Venus x Rifle Paper Co. Disposable Razors ($6.99); and  Venus x Rifle Paper Co. Pure Honeyflower Shave Cream ($5.99).
 
Rifle Paper Co. was founded in 2009 by husband-wife team Nathan and Anna Bond.

Gillette is owned by Procter & Gamble, the No. 1 company in Happi's Top 50 Report.

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